In 2008, Calgary played host to the Juno Awards for the first time. The overwhelming positive response to the awards, and events leading up to them, demonstrated that the city had long since moved to another level in its cultural appetite. From those events came the idea of Juno legacy and the continuity of the “Music Lives Here” brand.
Beginning on September 30, 2008 a series of meetings/discussions involving a vast cross section of Calgary’s professional music community took place regarding the legacy concept. Topics covered included: vision, advocacy, education, audience building and funding. These environmental scans coupled with outside consultation gave rise to the decision to create an independent association focused solely on Calgary’s professional music community.
In February 2009, an initial Board of Directors was appointed to oversee the creation of the new association and the first board meetings began in March of 2009. By April the association had become a non-profit corporation under the Government of Alberta Registries act complete with bylaws, articles of association and a mandate.
In February of 2013, Music Calgary presented its first annual showcase and workshop event, SoundOff!, in an effort to expose Calgary’s export ready talent to prominent members of the Canadian and International music industry. SoundOff! plays host to these managers, agents, music programmers, and festival buyers, where they have the opportunity to mentor, share knowledge, and attend showcases of a dozen Calgary acts. This event is also open to the public.
To further the development of professional Calgary musicians and the Calgary music community and foster greater exposure nationally and internationally;
To promote and create programs advancing the educational and economic viability of the Calgary music community / industry;
To provide direction in professional development and training;
To represent the Calgary music industry’s interests to government and private sectors.
Welcome to Music Calgary; an organization dedicated to fostering dialogue and support amongst professionals in the Calgary music community.
Price Waterhouse Cooper “Global Entertainment and Media Outlook”
– Projected 2008 global recorded music sales: $33.4 Billion dollar
– $3.5 billion dollars spent on cultural related products by Albertans*
– In 2005, Calgary ranked 3rd overall in cultural spending with an average $997.00 per person (21% higher than the national average)*
– The 2008 Juno Awards had a $7.9 million dollar impact on the Calgary economy ($3.4 million to the rest of Alberta)**
** statistics from Calgary Economic Development
*** statistics from Calgary Arts Development Association